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    Reputation Management (Management for Professionals) PDF




    : Reputation Management (Management for Professionals)

    ISBN : #3642270743 | Date : 2013-10-24

    Description :

    PDF-c3932 | Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company’ s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its busin… Reputation Management (Management for Professionals)


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